Table of Contents
PART 1: Helping the Ad Platform’s AI Find the Right Customers at the Lowest Cost
PART 2: Your New Lead Generation Machine
PART 3: How To Use The Casper "Double Lead" Method To Make More Money
Part 4: Our $1.72M Live Case Study
Here’s the truth…
Your list of leads is your business.
It’s the difference between growth and struggle…
Between freedom and burnout…
Between scaling up — or shutting down.
But somewhere along the way, most marketers forgot what a lead is actually worth.
Every lead = $1 in monthly revenue.
That’s the baseline.
So if you're generating 100 leads a month, you should be making at least $100/month.
1,000 leads a month? That’s $1,000/month.
10,000 leads a month? That’s a $10,000/month asset.
But the real question is —
Are you actually turning your leads into dollars?
Or is your funnel leaking money?
The problem is… most funnels set you up for FAILURE!
❌ They generate LESS leads
❌ Attract LOW quality leads
❌ Force you to make offers to a SMALL segment of your audience while everyone else slips
through the cracks.
So how do you fix that?
It starts by understanding your distribution channels — the assets you’re already building that most people overlook.
There are four key distribution channels every business has (or should be building):
1. Social Media Followers – people following you on IG, FB, YouTube, etc.
2. Opt-in Subscribers – people who gave you their name and email.
3. Buyers – your past or current customers.
4. Watch Time Leads – people who’ve watched 50% or more of a video that’s at least 2 minutes long.
This last one — Watch Time Leads — is a game changer.
These are people who didn’t just scroll past. They stopped, watched, and stayed. And that behavior says way more about intent than just submitting an email form — which, let’s be honest, people often fill out with fake or throwaway addresses.
Think about this:
Super Bowl ads cost $7 million for 30 seconds of attention. Why? Because companies understand the value of watch time. So should you.
And when you combine all four of these channels — social, opt-ins, buyers, and video viewers — you’re building something much bigger than just a list…
You’re building a monetizable asset.
Let me put it into perspective:
If you collect just 100 opt in leads per day, in 12 months you’ve built an email list of 36,000 people — enough to fill Angel Stadium.
Do that for two years, and you’ve got 106,000 leads — that’s Michigan Stadium.
It’s like you’re standing centerfield in Michigan Stadium with a mic ready to pitch your offer to an audience of 106,000 people.
With the value of a lead being $1...that’s a $106,000 asset at your fingertips.
With that said...
If you want to make more money, you have to make more offers.
The crazy part?
Most marketers are only pitching to one aisle in that stadium — a tiny fraction of their actual audience. Usually just the people who opted in.
But what if you can make offers to every single person in the stadium — every follower, every viewer, every click?
That’s how you grow faster.
That’s how you scale.
And that’s what eboov’s Casper “Double Lead” Method is designed to do for your webinar or VSL funnel. So you can stop pitching to a small part of your audience and start scaling by reaching the entire stadium to make more offers.
What You'll Learn in This Playbook
The Casper Double Lead Method isn't just theory—it's a complete, step-by-step system you can implement immediately for your webinar or VSL.
You'll discover:
✔ Part 1: How to help the ad platform’s AI find the the right customers at the lowest cost.
✔ Part 2: How to build your lead generation machine.
✔ Part 3: Why the Casper “Double Lead” Method is the future of webinar and VSL funnels and how you can make more money using this method.
Most importantly, you'll learn how to create a lead generation system that works for you even when you're sleeping—capturing leads, nurturing prospects, and generating customers on autopilot.
Let's dive in.
PART 1: Helping the Ad Platform’s AI Find the Right Customers at the Lowest Cost
First we have to hit the root of the problem on what’s killing your ad performance…
Most advertisers don’t realize this, but your ad pixel is getting blocked…and your cookies are being deleted.
By who?
The browsers and ad blockers.
Safari, Firefox, and Chrome are blocking third-party pixels and deleting cookies — completely.
Here’s an easy way to see your 3rd party pixel being blocked and cookies deleted:
This is an example of a page with a non-eboov video and a Facebook 3rd party pixel using the Chrome browser...
When you right click and inspect the dev tools...
Under the Applications tab you can see the Facebook 3rd party cookie on this page. This cookie is needed and must be set in order to track accurately and run retargeting ads on Facebook.
Under the Network tab, when you type "Collect" in the filter box you can see the cookie request but unfortunately NO response to the cookies trying to be set because 3rd party pixels were blocked and cookies were deleted by the browsers and ad blockers.
The same happens on Safari but even worse... NO cookie request and NO cookie response collected.
When your pixel is blocked the ad platform’s AI can’t learn about your customer.
When cookies are deleted your retargeting audiences can’t grow fast enough.
And when ad platforms like Facebook and Google can’t see what’s happening after someone clicks outside their platforms (aka to your website)… their AI can’t help you.
So how do these ad platforms adapt?
They default to what they can control:
Facebook pushes Advantage+ audiences and placements…
Google pushes you to create custom intent audiences (Their version of AI) while also forcing you to use all placements as well…
Why?
Because they can only track users on their own platforms...
But here’s the truth:
Your best customers are not living inside one app. They click your ad, land on your funnel, and that’s where the most valuable actions happen — watching your webinar or VSL, clicking your buttons, signing up, or buying.
And that's where eboov comes in to fix this...
Step 1: Unblock Your Pixel
It’s simple, just embed an eboov video on your page…done.
Tracking fixed.
Retargeting fixed.
Eboov’s video player has first party pixel tech (FPP) that isn’t blocked by browsers or ad blockers.
It tracks every key engagement that happens on your eboov video — and sends that data directly back to Facebook and Google.
Here's how to check your data is being passed:
When you right click and inspect the DevTools on our page with an eboov video...
On Chrome when you press play on our video, go to the Network tab and type "Collect" in the filter box, you can see the cookie request AND cookie response being collected.
The same happens on Safari...
Step 2: Help The Ad Platform’s AI Get Smarter…like Einstein!
A conversion event is sent to the ad platforms (Facebook & Google) each time someone engages with your eboov video in the following ways:
➡ Presses Play
➡ Watches 25%
➡ Watches 50%
➡ Watches 75%
➡ Watches 95%
➡ Views Lead Pop Form
➡ Opts In To Lead Pop Form
With more data being sent from your eboov video, this means Facebook and Google now KNOW your viewers… and can go find more people just like them.
So instead of the ad platform’s AI blindly guessing who to show your ad to…
It now learns from real watch time behavior and gets smarter over time.
This results in:
✔ Lower ad costs
✔ Lower lead costs
✔ Higher conversions
Step 3: Send More Of The RIGHT People To Watch Your Webinar/VSL
Let’s say you’re running ads optimized for a lead, schedule or purchase conversion, but it’s getting expensive… and not enough people are seeing your offer.
With eboov, we optimize for “watch time”.
For example, instead of optimizing for leads, we tell the ad platform to optimize for 50% video viewed for our webinar or VSL.
This tells the ad platform to go out and find more people who are most likely to watch at least 50% of our video...you know, the thing that does the selling!
Remember how the eboov video is helping the ad platform’s AI get smarter?
With more data we attract higher intent viewers who actually engage with our webinar or VSL often at a much lower cost than a standard lead campaign.
PART 2: Your New Lead Generation Machine
Before generating leads, we have to hit the root of the problem on what’s killing your funnel…
Let me start with a number that will shock you:
The average opt-in rate on a landing page is 20%.
That's not my number—that's based on extensive industry data collected across thousands of campaigns. And if you're "good" at this, you might hit 20%. Most people are stuck at 10-15%.
But here's what that really means: For every 100 people you send to your landing page, 80 of them are leaving no matter what.
This is the 80% problem and why traditional opt-in pages fail.
No matter how compelling your headline. No matter how irresistible your offer. No matter how much you spent on that fancy copywriter or designer. 80% of your traffic walks away and never comes back.
Think about that for a moment. You're paying for 100 clicks, but you're only getting 20 leads. The other 80 people? They're gone forever.
This isn't a small problem—it's a mathematical catastrophe that's bleeding your ad account dry.
Why Traditional Funnels Are Mathematically Broken
Let me walk you through the real math behind a traditional sales funnel, and you'll see why it rarely works in your favor.
A typical funnel looks like this:
1. Landing page (opt-in)
2. VSL or webinar play page
3. Application page
4. Book a call page
Let's say you're paying $2 per click—a conservative industry average—and you send 1,000 people into this funnel. That's $2,000 spent just to get people through the door.
Here's what actually happens:
Step 1: Landing Page
• 1,000 visitors
• 20% opt-in rate = 200 leads
• 800 people lost immediately
Step 2: VSL/Webinar Page
• 200 people land on your video
• 40% press play = 80 people start watching
• 120 people lost
Step 3: Video Completion
• 80 people start watching
• 10% complete the video = 8 people see your offer
• 72 people lost
Step 4: Application
• 8 people see your offer
• 10% fill out application = 0.8 applications
• Realistically: 0-1 applications
Step 5: Call Booking
• 1 application
• 50% book a call = 0.5 calls
• Realistically: 0-1 calls booked
Step 6: Sales
• 1 call booked
• 30% close rate = 0.3 sales
• Realistically: 0-1 sales
The Final Math:
• $2,000 ad spend
• 0-1 sales
• 999 people lost along the way
This is why most traditional funnels fail. The math simply doesn't work unless you have massive volume and deep pockets.
The eboov Revolution: Reversing the Lead Generation Process
Now, let me show you how eboov technology completely reverses this process and solves the mathematical problem.
Traditional funnel thinking says: "Get their contact information first, THEN show them value."
Eboov thinking says: "Show them value first, THEN capture their contact information when they're engaged."
Here's how it works:
Instead of sending people to a landing page, you send them directly to your video presentation—your webinar or VSL. No opt-in required. They can start watching immediately.
But here's the key: At the moment of highest engagement—when they're most interested, most invested, most wanting to know more—you lock the video.
A simple overlay appears: "Enter your name and email to continue watching."
By this point, they're not giving you their contact information out of curiosity. They're giving it to you out of necessity. They NEED to see the rest because you've already provided value and they're invested in the outcome.
Necessity vs. Curiosity: The Phsychology Behind Higher-Quality Leads
This distinction between necessity and curiosity is everything.
Curiosity-based opt-ins happen like this:
❌ "Free checklist: 10 Ways to Lose Weight Fast"
❌ Person thinks: "Hmm, that might be interesting"
❌ They opt-in with low commitment
❌ They might use a fake email
❌ They probably won't engage with your follow-up
Necessity-based opt-ins using eboov happen like this:
✔ Person watches 3 minutes of valuable training
✔ You've already solved a small problem for them
✔ They're invested in the outcome
✔ You lock the video at the critical moment
✔ Person thinks: "I NEED to see the rest of this"
✔ They opt-in with high commitment
✔ They use their real email
✔ They actively want to engage with your follow-up
The difference in lead quality is night and day.
The Mathematical Foundation: 50%+ Email Open Rates vs. 3-10% Industry Average
Here's where the eboov advantage becomes undeniable: email performance.
When a viewer opts into an eboov video lead pop and becomes a lead, they are automatically sent to your CRM’s email follow up sequence.
We connect our ActiveCampaign account to eboov, but you can use other CRMs to directly integrate like GoHighLevel, GetResponse, Mailchimp, etc.
Industry average email open rates: 3-10% Eboov necessity-based opt-ins: 50%+
Why such a massive difference? Because when someone opts in out of necessity—because they genuinely want to continue watching your content—they actually want to hear from you.
Traditional opt-ins are curiosity-based. People download your lead magnet, maybe glance at it, then forget about you. When your emails show up in their inbox, they think: "Who is this person again?"
Eboov opt-ins are different. These people were engaged with your content. They wanted to continue watching. When your emails show up, they think: "Oh good, more from that person who was helping me."
The Compound Effect
Let's compare the math:
Traditional Approach:
• 1,000 website visitors
• 200 opt-ins (20% rate)
• 10 email opens (5% open rate)
• Extremely low engagement
eboov Approach:
• 1,000 website visitors
• 1,000 watch your video (no opt-in required)
• 500+ necessity-based opt-ins (we see 50%-79% of engaged viewers)
• 250+ email opens (50% open rate)
• High engagement and response rates
You're not just getting more leads—you're getting dramatically higher-quality leads who actually want to hear from you.
Why This Changes Everything
The eboov revolution isn't just about better conversion rates. It's about fundamentally changing the relationship between you and your prospects.
Instead of interrupting people and asking for their contact information before you've provided any value, you lead with value. You prove your worth first. You build trust before asking for trust.
This creates a completely different dynamic:
Traditional Funnel Relationship:
• Marketer: "Give me your email and I'll give you something valuable"
• Prospect: "I'm skeptical, but I'm curious"
• Result: Low-quality, low-engagement leads
eboov Relationship:
• Marketer: "Here's something valuable right now"
• Prospect: "Wow, this is actually helpful"
• Marketer: "Want to see more?"
• Prospect: "Yes! I NEED to see the rest"
• Result: High-quality, high-engagement leads
This is why the Casper Double Lead Method works. We're not just changing the technology—we're changing the entire psychology of lead generation.
The Mobile-First Reality
Here's another critical factor that most marketers ignore: 95% of your traffic is coming from mobile devices.
Traditional landing pages were designed for desktop computers. They're clunky on mobile, slow to load, and create friction at every step.
Eboov technology is built mobile-first. Videos load instantly. The lead pop extends seamlessly on mobile. The opt-in process takes seconds, not minutes.
When you remove friction from the mobile experience, your conversion rates skyrocket.
Setting the Foundation for the Casper Double Lead Method
Everything we've covered in this chapter sets the foundation for the Casper Double Lead Method.
By using eboov's video technology, we can:
1. Capture more physical leads (because of higher conversion rates)
2. Capture invisible leads (everyone who watches but doesn't opt-in yet)
3. Build higher-quality relationships (necessity vs. curiosity)
4. Generate better email performance (50%+ open rates)
5. Create a mobile-optimized experience (for 95% of traffic)
But this is just the beginning. The real power comes when we combine this technology with the ecosystem approach—multiple campaigns working together to capture both types of leads and nurture them through to purchase.
In Part 3, we'll dive into the final component of this method: Retargeting campaigns that build trust and create invisible leads to help you make more offers.
PART 3: How To Use The Casper "Double Lead" Method To Make More Money
The Double Lead Revolution: Physical AND Invisible Leads
Most marketers are playing a losing game, and they don't even know it.
They're focused on capturing one type of lead—the physical lead. Names, emails, phone numbers. The people who fill out forms, opt into landing pages, and give you their contact information.
But here's what they're missing: For every physical lead you capture, there are 10-20 invisible leads watching, engaging, and getting to know you.
These invisible leads are your video viewers, content engagers, website visitors, and social media followers. They're consuming your content, learning from you, and building trust—but they're not ready to give you their contact information yet.
Traditional marketing ignores these invisible leads entirely. They treat them like failures—people who "didn't convert." But the Casper Double Lead Method recognizes them for what they really are: your future customers.
The 2-3% vs. 97-98% Reality: Why Most Marketers Fail
Here's a fundamental truth that will change how you think about marketing forever:
At any given time, only 2-3% of your audience is actively ready to buy.
That's it. Just 2-3%.
The other 97-98%? They're not ready yet. They might have a problem, but they don't know they need a solution. They might know they need a solution, but they don't trust you yet. They might trust you, but the timing isn't right.
Most marketers chase that tiny 2-3% with expensive ads, high-pressure tactics, and complicated funnels. They burn through their budget fighting over the same small pool of ready-to-buy customers.
Meanwhile, the 97-98% gets completely ignored.
But what if I told you there's a way to capture both? What if you could build a system that:
• Converts the 2-3% who are ready to buy today
• Nurtures the 97-98% who aren't ready yet, so when they ARE ready, you're the only logical choice
That's exactly what the Casper Double Lead Method does.
Why Single-Funnel Approaches Leave Money on the Table
Traditional marketing funnels have a fatal flaw: they're built for perfect conditions that don't exist in the real world.
A typical funnel assumes people will behave like water—flowing predictably from awareness to consideration to purchase. But people aren't water. They get distracted. They hesitate. They change their minds. They need time.
Here's what really happens with traditional funnels:
• You send 1,000 people to your landing page
• 200 people opt-in (if you're lucky)
• 800 people leave and are lost forever
Those 800 people aren't failures. They're invisible leads. They saw your ad, they were interested enough to click, but they weren't ready to give you their contact information yet.
Traditional marketing writes them off. The Casper Double Lead Method captures them.
The Casper "Double-Lead" Advantage: Multiple Touchpoints, Compounding Results
Instead of forcing people through a rigid funnel, the Casper Double Lead Method creates an ecosystem—multiple touchpoints that work together to move prospects forward at their own pace.
Think of it like this: Instead of a straight line from stranger to customer, you're creating a web of connections. Every piece of content, every ad, every interaction builds on the last one. The more touchpoints someone has with your brand, the more likely they are to become a customer.
This ecosystem approach creates a compounding effect:
• Month 1: You capture 100 physical leads and 1,000 invisible leads
• Month 2: You capture 150 physical leads and 2,200 invisible leads (including people who convert from invisible to physical)
• Month 3: You capture 220 physical leads and 3,800 invisible leads
• Month 6: You're capturing 500+ physical leads and 10,000+ invisible leads per month
The invisible leads don't just disappear—they become your warm audience. They watch your content, engage with your posts, and gradually move closer to becoming customers. And when they're ready to buy, they choose you because you've been providing value all along.
How We 4X Leads While Cutting Ad Costs Up to 70%
Here's where the Casper Double Lead Method gets really powerful:
Traditional Approach:
➡ Spend $10,000 on ads
➡ Capture 200 physical leads
➡ Cost per lead: $50
➡ Ignore 2,000+ invisible leads who saw your content
Casper Double Lead Method:
➡ Spend $3,000 on ads (70% less)
➡ Capture 800 physical leads (4X more)
➡ Cost per lead: $3.75
➡ Also capture 8,000+ invisible leads for future nurturing
How is this possible? Two key innovations:
1. eboov Technology
Instead of traditional landing pages with 20% conversion rates, we use in-video conversion technology that captures leads at the moment of highest engagement—resulting in 50%+ email open rates and necessity-based opt-ins.
2. The Double Lead System
We don't just track physical leads—we track and nurture invisible leads too. This creates a much larger pool of prospects to work with.
Time To Make More Money By Making More Offers
Now let’s talk about making more money.
And no — I don’t mean working harder.
I mean making more offers to the right people, at the right time.
How?
Through eboov’s video retargeting tech:
Here’s how to use it to your advantage:
When someone presses play on your webinar or VSL hosted with eboov, you instantly build custom audiences — inside Facebook and Google — based on how much that person watched.
When each conversion event fires you can simultaneously build custom audiences on Facebook and Google when someone engages with your eboov video in the following ways:
• Press Play Audience
• 25% Viewed Audience
• 50% Viewed Audience
• 75% Viewed Audience
• 95% Viewed Audience
In the case of our webinar, we run retargeting ads to people based on exactly what they’ve done.
We run an ad to everyone who pressed play on our webinar with an offer to continue watching.
We run another ad to everyone who watched 50% of our webinar with an offer to book a demo.
You’re no longer guessing or running generic retargeting ads...
You’re now running precision retargeting ads.
You’re tailoring your message to their level of interest — automatically.
And this is where things start to scale.
Why does this matter?
Because the more tailored offers you can make… the more money you can generate.
It’s simple:
More offers → More conversions → More revenue.
And with eboov, making those offers becomes effortless.
Part 4: Our $1.72M Live Case Study
You made it, time to take action...
Here’s what we’ve covered:
✅ We fixed your tracking – so the ad platforms can finally see what’s working and send you more of the right people at a lower cost.
✅ We rebuilt your funnel – so you’re not losing 80% of your traffic at the front door, and instead capturing high-quality leads inside your video when they’re most engaged.
✅ We multiplied your offers – using precision video retargeting, so you’re not pitching to just one aisle of your audience… you’re pitching to the entire stadium.
The truth is, most marketers are running blind.
They’re wasting money on ads that don’t convert.
They’re relying on funnels that are mathematically broken.
And they’re ignoring 90% of the people engaging with their brand.
eboov changes that for your webinar and VSL funnels...
With the Casper Double Lead Method, you now have the system to:
• Capture both physical and invisible leads.
• To build a larger quality audience.
• You make more offers.
• You turn more traffic into revenue — automatically.
If you're tired of working harder and ready to scale smarter…
Now is the time to put this into action with eboov.
No more wasted traffic.
No more blind spots.
Just better leads, smarter tracking, and more sales — every single day.
Let's go.
Your friend and founder,
Vince Reed
Here’s the truth…
Your list of leads is your business.
It’s the difference between growth and struggle…
Between freedom and burnout…
Between scaling up — or shutting down.
But somewhere along the way, most marketers forgot what a lead is actually worth.
Every lead = $1 in monthly revenue.
That’s the baseline.
So if you're generating 100 leads a month, you should be making at least $100/month.
1,000 leads a month? That’s $1,000/month.
10,000 leads a month? That’s a $10,000/month asset.
But the real question is —
Are you actually turning your leads into dollars?
Or is your funnel leaking money?
The problem is… most funnels set you up for FAILURE!
❌ They generate LESS leads
❌ Attract LOW quality leads
❌ Force you to make offers to a SMALL segment of your audience while everyone else slips through the cracks.
So how do you fix that?
It starts by understanding your distribution channels — the assets you’re already building that most people overlook.
There are four key distribution channels every business has (or should be building):
1. Social Media Followers – people following you on IG, FB, YouTube, etc.
2. Opt-in Subscribers – people who gave you their name and email.
3. Buyers – your past or current customers.
4. Watch Time Leads – people who’ve watched 50% or more of a video that’s at least 2 minutes long.
This last one — Watch Time Leads — is a game changer.
These are people who didn’t just scroll past. They stopped, watched, and stayed. And that behavior says way more about intent than just submitting an email form — which, let’s be honest, people often fill out with fake or throwaway addresses.
Think about this:
Super Bowl ads cost $7 million for 30 seconds of attention. Why? Because companies understand the value of watch time. So should you.
And when you combine all four of these channels — social, opt-ins, buyers, and video viewers — you’re building something much bigger than just a list…
You’re building a monetizable asset.
Let me put it into perspective:
If you collect just 100 opt in leads per day, in 12 months you’ve built an email list of 36,000 people — enough to fill Angel Stadium.
Do that for two years, and you’ve got 106,000 leads — that’s Michigan Stadium.
It’s like you’re standing centerfield in Michigan Stadium with a mic ready to pitch your offer to an audience of 106,000 people.
With the value of a lead being $1...that’s a $106,000 asset at your fingertips.
With that said...
If you want to make more money, you have to make more offers.
The crazy part?
Most marketers are only pitching to one aisle in that stadium — a tiny fraction of their actual audience. Usually just the people who opted in.
But what if you can make offers to every single person in the stadium — every follower, every viewer, every click?
That’s how you grow faster.
That’s how you scale.
And that’s what eboov’s Casper “Double Lead” Method is designed to do for your webinar or VSL funnel. So you can stop pitching to a small part of your audience and start scaling by reaching the entire stadium to make more offers.
What You'll Learn in This Playbook
The Casper Double Lead Method isn't just theory—it's a complete, step-by-step system you can implement immediately for your webinar or VSL.
You'll discover:
✔ Part 1: How to help the ad platform’s AI find the the right customers at the lowest cost.
✔ Part 2: How to build your lead generation machine.
✔ Part 3: Why the Casper “Double Lead” Method is the future of webinar and VSL funnels and how you can make more money using this method.
Most importantly, you'll learn how to create a lead generation system that works for you even when you're sleeping—capturing leads, nurturing prospects, and generating customers on autopilot.
Let's dive in.
PART 1: Helping the Ad Platform’s AI Find the Right Customers at the Lowest Cost
First we have to hit the root of the problem on what’s killing your ad performance…
Most advertisers don’t realize this, but your ad pixel is getting blocked…and your cookies are being deleted.
By who?
The browsers and ad blockers.
Safari, Firefox, and Chrome are blocking third-party pixels and deleting cookies — completely.
Here’s an easy way to see your 3rd party pixel being blocked and cookies deleted:
This is an example of a page with a non-eboov video and a Facebook 3rd party pixel using the Chrome browser...
When you right click and inspect the dev tools...
Under the Applications tab you can see the Facebook 3rd party cookie on this page. This cookie is needed and must be set in order to track accurately and run retargeting ads on Facebook.
Under the Network tab, when you type "Collect" in the filter box you can see the cookie request but unfortunately NO response to the cookies trying to be set because 3rd party pixels were blocked and cookies were deleted by the browsers and ad blockers.
The same happens on Safari but even worse... NO cookie request and NO cookie response collected.
When your pixel is blocked the ad platform’s AI can’t learn about your customer.
When cookies are deleted your retargeting audiences can’t grow fast enough.
And when ad platforms like Facebook and Google can’t see what’s happening after someone clicks outside their platforms (aka to your website)… their AI can’t help you.
So how do these ad platforms adapt?
They default to what they can control:
Facebook pushes Advantage+ audiences and placements…
Google pushes you to create custom intent audiences (Their version of AI) while also forcing you to use all placements as well…
Why?
Because they can only track users on their own platforms...
But here’s the truth:
Your best customers are not living inside one app. They click your ad, land on your funnel, and that’s where the most valuable actions happen — watching your webinar or VSL, clicking your buttons, signing up, or buying.
And that's where eboov comes in to fix this...
Step 1: Unblock Your Pixel
It’s simple, just embed an eboov video on your page…done.
Tracking fixed.
Retargeting fixed.
Eboov’s video player has first party pixel tech (FPP) that isn’t blocked by browsers or ad blockers.
It tracks every key engagement that happens on your eboov video — and sends that data directly back to Facebook and Google.
Here's how to check your data is being passed:
When you right click and inspect the DevTools on our page with an eboov video...
On Chrome when you press play on our video, go to the Network tab and type "Collect" in the filter box, you can see the cookie request AND cookie response being collected.
The same happens on Safari...
Step 2: Help The Ad Platform’s AI Get Smarter…like Einstein!
A conversion event is sent to the ad platforms (Facebook & Google) each time someone engages with your eboov video in the following ways:
➡ Presses Play
➡ Watches 25%
➡ Watches 50%
➡ Watches 75%
➡ Watches 95%
➡ Views Lead Pop Form
➡ Opts In To Lead Pop Form
With more data being sent from your eboov video, this means Facebook and Google now KNOW your viewers… and can go find more people just like them.
So instead of the ad platform’s AI blindly guessing who to show your ad to…
It now learns from real watch time behavior and gets smarter over time.
This results in:
✔ Lower ad costs
✔ Lower lead costs
✔ Higher conversions
Step 3: Send More Of The RIGHT People To Watch Your Webinar/VSL
Let’s say you’re running ads optimized for a lead, schedule or purchase conversion, but it’s getting expensive… and not enough people are seeing your offer.
With eboov, we optimize for “watch time”.
For example, instead of optimizing for leads, we tell the ad platform to optimize for 50% video viewed for our webinar or VSL.
This tells the ad platform to go out and find more people who are most likely to watch at least 50% of our video...you know, the thing that does the selling!
Remember how the eboov video is helping the ad platform’s AI get smarter?
With more data we attract higher intent viewers who actually engage with our webinar or VSL often at a much lower cost than a standard lead campaign.
PART 2: Your New Lead Generation Machine
Before generating leads, we have to hit the root of the problem on what’s killing your funnel…
Let me start with a number that will shock you:
The average opt-in rate on a landing page is 20%.
That's not my number—that's based on extensive industry data collected across thousands of campaigns. And if you're "good" at this, you might hit 20%. Most people are stuck at 10-15%.
But here's what that really means: For every 100 people you send to your landing page, 80 of them are leaving no matter what.
This is the 80% problem and why traditional opt-in pages fail.
No matter how compelling your headline. No matter how irresistible your offer. No matter how much you spent on that fancy copywriter or designer. 80% of your traffic walks away and never comes back.
Think about that for a moment. You're paying for 100 clicks, but you're only getting 20 leads. The other 80 people? They're gone forever.
This isn't a small problem—it's a mathematical catastrophe that's bleeding your ad account dry.
Why Traditional Funnels Are Mathematically Broken
Let me walk you through the real math behind a traditional sales funnel, and you'll see why it rarely works in your favor.
A typical funnel looks like this:
Landing page (opt-in)
VSL or webinar play page
Application page
Book a call page
Let's say you're paying $2 per click—a conservative industry average—and you send 1,000 people into this funnel. That's $2,000 spent just to get people through the door.
Here's what actually happens:
Step 1: Landing Page
• 1,000 visitors
• 20% opt-in rate = 200 leads
• 800 people lost immediately
Step 2: VSL/Webinar Page
• 200 people land on your video
• 40% press play = 80 people start watching
• 120 people lost
Step 3: Video Completion
• 80 people start watching
• 10% complete the video = 8 people see your offer
• 72 people lost
Step 4: Application
• 8 people see your offer
• 10% fill out application = 0.8 applications
• Realistically: 0-1 applications
Step 5: Call Booking
• 1 application
• 50% book a call = 0.5 calls
• Realistically: 0-1 calls booked
Step 6: Sales
• 1 call booked
• 30% close rate = 0.3 sales
• Realistically: 0-1 sales
The Final Math:
• $2,000 ad spend
• 0-1 sales
• 999 people lost along the way
This is why most traditional funnels fail. The math simply doesn't work unless you have massive volume and deep pockets.
The eboov Revolution: Reversing the Lead Generation Process
Now, let me show you how Eboov technology completely reverses this process and solves the mathematical problem.
Traditional funnel thinking says: "Get their contact information first, THEN show them value."
Eboov thinking says: "Show them value first, THEN capture their contact information when they're engaged."
Here's how it works:
Instead of sending people to a landing page, you send them directly to your video presentation—your webinar or VSL. No opt-in required. They can start watching immediately.
But here's the key: At the moment of highest engagement—when they're most interested, most invested, most wanting to know more—you lock the video.
A simple overlay appears: "Enter your name and email to continue watching."
By this point, they're not giving you their contact information out of curiosity. They're giving it to you out of necessity. They NEED to see the rest because you've already provided value and they're invested in the outcome.
Necessity vs. Curiosity: The Phsychology Behind Higher-Quality Leads
This distinction between necessity and curiosity is everything.
Curiosity-based opt-ins happen like this:
❌ "Free checklist: 10 Ways to Lose Weight Fast"
❌ Person thinks: "Hmm, that might be interesting"
❌ They opt-in with low commitment
❌ They might use a fake email
❌ They probably won't engage with your follow-up
Necessity-based opt-ins using eboov happen like this:
✔ Person watches 3 minutes of valuable training
✔ You've already solved a small problem for them
✔ They're invested in the outcome
✔ You lock the video at the critical moment
✔ Person thinks: "I NEED to see the rest of this"
✔ They opt-in with high commitment
✔ They use their real email
✔ They actively want to engage with your follow-up
The difference in lead quality is night and day.
The Mathematical Foundation: 50%+ Email Open Rates vs. 3-10% Industry Average
Here's where the eboov advantage becomes undeniable: email performance.
When a viewer opts into an eboov video lead pop and becomes a lead, they are automatically sent to your CRM’s email follow up sequence.
We connect our ActiveCampaign account to eboov, but you can use other CRMs to directly integrate like GoHighLevel, GetResponse, Mailchimp, etc.
Industry average email open rates: 3-10% Eboov necessity-based opt-ins: 50%+
Why such a massive difference? Because when someone opts in out of necessity—because they genuinely want to continue watching your content—they actually want to hear from you.
Traditional opt-ins are curiosity-based. People download your lead magnet, maybe glance at it, then forget about you. When your emails show up in their inbox, they think: "Who is this person again?"
Eboov opt-ins are different. These people were engaged with your content. They wanted to continue watching. When your emails show up, they think: "Oh good, more from that person who was helping me."
The Compound Effect
Let's compare the math:
Traditional Approach:
• 1,000 website visitors
• 200 opt-ins (20% rate)
• 10 email opens (5% open rate)
• Extremely low engagement
eboov Approach:
• 1,000 website visitors
• 1,000 watch your video (no opt-in required)
• 500+ necessity-based opt-ins (we see 50%-79% of engaged viewers)
• 250+ email opens (50% open rate)
• High engagement and response rates
You're not just getting more leads—you're getting dramatically higher-quality leads who actually want to hear from you.
Why This Changes Everything
The eboov revolution isn't just about better conversion rates. It's about fundamentally changing the relationship between you and your prospects.
Instead of interrupting people and asking for their contact information before you've provided any value, you lead with value. You prove your worth first. You build trust before asking for trust.
This creates a completely different dynamic:
Traditional Funnel Relationship:
• Marketer: "Give me your email and I'll give you something valuable"
• Prospect: "I'm skeptical, but I'm curious"
• Result: Low-quality, low-engagement leads
eboov Relationship:
• Marketer: "Here's something valuable right now"
• Prospect: "Wow, this is actually helpful"
• Marketer: "Want to see more?"
• Prospect: "Yes! I NEED to see the rest"
• Result: High-quality, high-engagement leads
This is why the Casper Double Lead Method works. We're not just changing the technology—we're changing the entire psychology of lead generation.
The Mobile-First Reality
Here's another critical factor that most marketers ignore: 95% of your traffic is coming from mobile devices.
Traditional landing pages were designed for desktop computers. They're clunky on mobile, slow to load, and create friction at every step.
Eboov technology is built mobile-first. Videos load instantly. The lead pop extends seamlessly on mobile. The opt-in process takes seconds, not minutes.
When you remove friction from the mobile experience, your conversion rates skyrocket.
Setting the Foundation for the Casper Double Lead Method
Everything we've covered in this chapter sets the foundation for the Casper Double Lead Method.
By using eboov's video technology, we can:
1. Capture more physical leads (because of higher conversion rates)
2. Capture invisible leads (everyone who watches but doesn't opt-in yet)
3. Build higher-quality relationships (necessity vs. curiosity)
4. Generate better email performance (50%+ open rates)
5. Create a mobile-optimized experience (for 95% of traffic)
But this is just the beginning. The real power comes when we combine this technology with the ecosystem approach—multiple campaigns working together to capture both types of leads and nurture them through to purchase.
In Part 3, we'll dive into the final component of this method: Retargeting campaigns that build trust and create invisible leads to help you make more offers.
PART 3: How To Use The Casper "Double Lead" Method To Make More Money
The Double Lead Revolution: Physical AND Invisible Leads
Most marketers are playing a losing game, and they don't even know it.
They're focused on capturing one type of lead—the physical lead. Names, emails, phone numbers. The people who fill out forms, opt into landing pages, and give you their contact information.
But here's what they're missing: For every physical lead you capture, there are 10-20 invisible leads watching, engaging, and getting to know you.
These invisible leads are your video viewers, content engagers, website visitors, and social media followers. They're consuming your content, learning from you, and building trust—but they're not ready to give you their contact information yet.
Traditional marketing ignores these invisible leads entirely. They treat them like failures—people who "didn't convert." But the Casper Double Lead Method recognizes them for what they really are: your future customers.
The 2-3% vs. 97-98% Reality: Why Most Marketers Fail
Here's a fundamental truth that will change how you think about marketing forever:
At any given time, only 2-3% of your audience is actively ready to buy.
That's it. Just 2-3%.
The other 97-98%? They're not ready yet. They might have a problem, but they don't know they need a solution. They might know they need a solution, but they don't trust you yet. They might trust you, but the timing isn't right.
Most marketers chase that tiny 2-3% with expensive ads, high-pressure tactics, and complicated funnels. They burn through their budget fighting over the same small pool of ready-to-buy customers.
Meanwhile, the 97-98% gets completely ignored.
But what if I told you there's a way to capture both? What if you could build a system that:
• Converts the 2-3% who are ready to buy today
• Nurtures the 97-98% who aren't ready yet, so when they ARE ready, you're the only logical choice
That's exactly what the Casper Double Lead Method does.
Why Single-Funnel Approaches Leave Money on the Table
Traditional marketing funnels have a fatal flaw: they're built for perfect conditions that don't exist in the real world.
A typical funnel assumes people will behave like water—flowing predictably from awareness to consideration to purchase. But people aren't water. They get distracted. They hesitate. They change their minds. They need time.
Here's what really happens with traditional funnels:
• You send 1,000 people to your landing page
• 200 people opt-in (if you're lucky)
• 800 people leave and are lost forever
Those 800 people aren't failures. They're invisible leads. They saw your ad, they were interested enough to click, but they weren't ready to give you their contact information yet.
Traditional marketing writes them off. The Casper Double Lead Method captures them.
The Casper "Double-Lead" Advantage: Multiple Touchpoints, Compounding Results
Instead of forcing people through a rigid funnel, the Casper Double Lead Method creates an ecosystem—multiple touchpoints that work together to move prospects forward at their own pace.
Think of it like this: Instead of a straight line from stranger to customer, you're creating a web of connections. Every piece of content, every ad, every interaction builds on the last one. The more touchpoints someone has with your brand, the more likely they are to become a customer.
This ecosystem approach creates a compounding effect:
• Month 1: You capture 100 physical leads and 1,000 invisible leads
• Month 2: You capture 150 physical leads and 2,200 invisible leads (including people who convert
from invisible to physical)
• Month 3: You capture 220 physical leads and 3,800 invisible leads
• Month 6: You're capturing 500+ physical leads and 10,000+ invisible leads per month
The invisible leads don't just disappear—they become your warm audience. They watch your content, engage with your posts, and gradually move closer to becoming customers. And when they're ready to buy, they choose you because you've been providing value all along.
How We 4X Leads While Cutting Ad Costs Up to 70%
Here's where the Casper Double Lead Method gets really powerful:
Traditional Approach:
➡ Spend $10,000 on ads
➡ Capture 200 physical leads
➡ Cost per lead: $50
➡ Ignore 2,000+ invisible leads who saw your content
Casper Double Lead Method:
➡ Spend $3,000 on ads (70% less)
➡ Capture 800 physical leads (4X more)
➡ Cost per lead: $3.75
➡ Also capture 8,000+ invisible leads for future nurturing
How is this possible? Two key innovations:
1. Eboov Technology
Instead of traditional landing pages with 20% conversion rates, we use in-video conversion technology that captures leads at the moment of highest engagement—resulting in 50%+ email open rates and necessity-based opt-ins.
2. The Double Lead System
We don't just track physical leads—we track and nurture invisible leads too. This creates a much larger pool of prospects to work with.
Time To Make More Money By Making More Offers
Now let’s talk about making more money.
And no — I don’t mean working harder.
I mean making more offers to the right people, at the right time.
How?
Through eboov’s video retargeting tech:
Here’s how to use it to your advantage:
When someone presses play on your webinar or VSL hosted with eboov, you instantly build custom audiences — inside Facebook and Google — based on how much that person watched.
When each conversion event fires you can simultaneously build custom audiences on Facebook and Google when someone engages with your eboov video in the following ways:
• Press Play Audience
• 25% Viewed Audience
• 50% Viewed Audience
• 75% Viewed Audience
• 95% Viewed Audience
In the case of our webinar, we run retargeting ads to people based on exactly what they’ve done.
We run an ad to everyone who pressed play on our webinar with an offer to continue watching.
We run another ad to everyone who watched 50% of our webinar with an offer to book a demo.
You’re no longer guessing or running generic retargeting ads...
You’re now running precision retargeting ads.
You’re tailoring your message to their level of interest — automatically.
And this is where things start to scale.
Why does this matter?
Because the more tailored offers you can make… the more money you can generate.
It’s simple:
More offers → More conversions → More revenue.
And with Eboov, making those offers becomes effortless.
You made it, time to take action...
Here’s what we’ve covered:
✅ We fixed your tracking – so the ad platforms can finally see what’s working and send you more of the right people at a lower cost.
✅ We rebuilt your funnel – so you’re not losing 80% of your traffic at the front door, and instead capturing high-quality leads inside your video when they’re most engaged.
✅ We multiplied your offers – using precision video retargeting, so you’re not pitching to just one aisle of your audience… you’re pitching to the entire stadium.
The truth is, most marketers are running blind.
They’re wasting money on ads that don’t convert.
They’re relying on funnels that are mathematically broken.
And they’re ignoring 90% of the people engaging with their brand.
eboov changes that for your webinar and VSL funnels...
With the Casper Double Lead Method, you now have the system to:
• Capture both physical and invisible leads.
• To build a larger quality audience.
• You make more offers.
• You turn more traffic into revenue — automatically.
If you're tired of working harder and ready to scale smarter…
Now is the time to get started with eboov.
No more wasted traffic.
No more blind spots.
Just better leads, smarter tracking, and more sales...every single day.
Let's go.